7 Reasons Why You Need to Start Video Marketing
If you are not using Video Marketing as part of your Content Marketing strategy, you are leaving thousands of dollars on the table. According to Wyzowl statistics, 87% of businesses are now using videos as a marketing tool, with 83% of them getting a good ROI. Video Marketing is on the rise and it is not slowing down anytime soon, as 88% of current Video Marketers plan to spend more than they did on Video Marketing than in 2018. If you are still not convinced, here are 7 reasons why you need to use video marketing for your business.
7. Videos Help You Appeal to Mobile Users
We live in the digital age where we have access to all the information in the world in the palms of our hands.
95% of Americans own a mobile device of some kind. Of this percentage, 34% of people report ‘mainly’ watching videos on their mobile devices. With all these people watching videos on the go, and the number of mobile devices users continuously growing each year, this means that the video audience on mobile devices will continuously get bigger and bigger.
Google says that mobile device users are 1.4 times more likely to pay attention to ads or branded content when they are watching on their device rather than a desktop or television. This is businesses and brands need to be more aware of the personal experience people have on their mobile devices.
6. Videos Improve Your Email Marketing Efforts
One of the easiest and fastest way for you to increase the effectiveness of your email marketing and get more recipients to open and read your emails is to embedding videos within your emails.
Using video in email leads to a 200-300% increase in click-through rates. In fact, just using the word “video” in an email subject line alone can boosts open rates of recipients by 19% and clickthrough rates by 65%.
5. Videos Allows for Better Optimization
Videos gives you better information about how effective your content and marketing are. When you publish a blog post, the only measurable information you have is how many people viewed it. You don’t know if they read the entire post or if they only read one sentence.
Video content, on the other hand, gives you more measurable information, such as the number of times someone watches a video, how much of the video they watched, click-through rates, etc.
You can then use these measurable informations to better optimize your marketing, content creation, and create better videos in the future.
4. Videos Help You Rank Better in Google
According to Google, you are 53 times more likely to show up first in Google if you have a video embedded on your website.
By including a video on your homepage can increase your conversion rates by 20% or more. This is because having a video on your website increases the amount of time visitors spend on your site. The more time they spend on your site, the higher level of trust your site builds with local search engines and signals to them that your site is has quality and relevant content to your user.
Since Google owns YouTube, it is important that you optimize your video on on YouTube for SEO. Including powerful keywords in your descriptions and titles will help you rank better on the Google searches. Make sure to add links back to your site or landing page and give provide your customers all the information they need to know about your product or service.
3. Videos Build Trust and Connection
In order to thrive in any type of business, you need to create long lasting relationships with your customers and trust is the foundation to creating those relationships.
Videos help create trust because it keeps us engage and ignite our emotions. Through its use of stunning visuals and captivating sounds and music, videos allows us to see something in the context of picture, sounds, and color. This makes it easier for our customers to store what they saw into their subconscious mind and makes it more likely for them to remember us when our product or service becomes more relevant to their needs.
2. Videos Create Better Conversions
Videos convert. It is as simple as that. 70% of marketing professionals report video coverts better than any other mediums. Adding a video on your home page can increase your sales by 80%.
A total of 4.6 billion video ads are being watched online every year. Of that number, 40% of users reported that they have taken some kind of action after viewing a video ad. This means by including an explainer video about your product or service, you drastically increase the likelihood of the user to buy your product or service.
Suggested video lengths for different social media platforms:
- Instagram: 30 seconds
- Twitter: 45 seconds
- Facebook: 1 minute
- YouTube: 2 minutes
1. Videos Serve As An Education Tool
Video markers reported that videos helped increased user understanding of a product or service by 97%!
In fact, 68% of people say that would rather watch a video to learn about a new product or service than to read about it on a text-based article, infographic, presentation or eBook. This means that if you are promoting a new product or service, you need to utilizing videos to ensure your customers fully understand what is it that you are offering.
Want an easy way to show your customer exactly what it is that you do in 90 seconds or less? Shoot a video commercial where your business is the star.
Conclusion
87% of people said they would like to see more videos from brands in 2019. Videos have shown to help increase user understanding of products and services, increase website traffic, generate leads, and increase dwell time on websites. It is clear that videos are here to stay and businesses need to start utilizing Video Marketing in order to stay competitive and relevant in the market.